MARKETING RESEARCH ON ALTERNATIVE CHEESE
Keywords:
cheese, alternative milk, vegetable milk, hypolactasia, lactose intolerance, cheese product, survey.
Abstract
The article examines the psychographic profile of potential buyers of cheese on alternative/vegetable milk, the prospect of developing supply and demand for this product. Literature data on hypolactasia, cheeses and the development of the cheese market have been studied. A survey was conducted in which revealed the willingness of consumers to purchase new products.References
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2. GOST R 52686-2006 "Syry. Obshhie tehnicheskie uslovija";
3. MR 2.3.1.0253-21. Gigiena pitanija. Racional'noe pitanie. Normy fiziologicheskih potrebnostej v jenergii i pishhevyh veshhestvah dlja razlichnyh grupp naselenija Rossijskoj Federacii. Metodicheskie rekomendacii;
4. Belova G.A. Buzov I.P. i dr./Tehnologija syra: Spravochnik/ pod red. Shilera G.G.-M.: Legkaja i pishhevaja promyshlennost',1984.- 312 s;
5. Bredihin S.A. Jurin V.I./ Tehnika i tehnologija proizvodstva slivochnogo masla i syra.- M.: Koloss,2000.- 400 s.:il.;
6. Onoprijko A. V. /Syrodelie na mini- zavodah i specializirovannyh moduljah.- SPb.: GIORD, 2004.-154 s. Zh-l Molochnoe delo, №9,2005, str 12- 13,40 s.;
7. Bredihin S.A., Jurin V.N. Tehnika i tehnologija proizvodstva slivochnogo masla i syra. - M.: KolosS, 2007. - 320 s.;
8. Vedishhev S.M. Tehnologii i mehanizacija pervichnoj obrabotki i pererabotki moloka: Ucheb. posobie / S.M. Vedishhev, A.V. Milovanov. Tambov: Izd-vo Tamb. gos. tehn. un-ta, 2005. – 152 s.;
9. Gudkov A.V. Syrodelie: tehnologicheskie, biologicheskie i fiziko-himicheskie aspekty / Pod red. S.A. Gudkova, 2-e izd., ispr. i dop. – M.: DeLi print, 2004. – 804 s.;
10. Nikolaev A.M., Malushko V.F. Tehnologija syra: 3-e izd., pererab. i dop. – M.: Pishhevaja promyshlennost', 1977. – 336 s.;
11. Nikolaev A.M. Tehnologija mjagkih syrov. – M.: Pishhevaja promyshlennost', 1980. – 210 s.; https://milknews.ru/longridy/rynok-syr HYPERLINK "https://milknews.ru/longridy/rynoksyra-2022.html" HYPERLINK "https://milknews.ru/longridy/rynok-syra-2022.html"
HYPERLINK "https://milknews.ru/longridy/rynoksyra-2022.html"a-2022.html
12.Shokurova E.M. «Sojuzmoloko»: v 2022 godu proizvodstvo tovarnogo moloka vyrastet na 3,5%//Agroinvestor. http HYPERLINK "https://www.agroinvestor.ru/markets/news/39190-soyuzmoloko-v-2022-godu-proizvodstvo-tovarnogomoloka-vyrastet-na-3-5/" HYPERLINK "https://www.agroinvestor.ru/markets/news/39190-soyuzmoloko-v-2022-godu-proizvodstvo-tovarnogomoloka-vyrastet-na-3-5/" HYPERLINK
"https://www.agroinvestor.ru/markets/news/39190-soyuzmoloko-v-2022-godu-proizvodstvo-tovarnogomoloka-vyrastet-na-3- 5/"s://www.agroinvestor.ru/markets/news/39190-soyuzmoloko-v-2022-godu-proizvodstvo-tovarnogomoloka-vyrastet-na-3-5/ «Lechashhij Vrach», № 1 2005. Data obrashhenija: 13 dekabrja 2022;
13. Rastitel'noe moloko dlja bogatyh i ljubopytnyh. Arhivnaja kopija ot 5 ijulja 2022 na Wayback Machine (27 maja 2021 goda). Data obrashhenija: 13 dekabrja 2022.
14. Borcova E.L. / Primenenie riskorientirovannyh metodov v rasshirenii assortimenta syrnyh zakusok. - V sbornike: Problemy konkurentosposobnosti potrebitel'skih tovarov i produktov pitanija. Sbornik nauchnyh statej 4-j Mezhdunarodnoj nauchno-prakticheskoj konferencii. Otvetstvennyj redaktor Je.A. P'janikova. Kursk, 2022. S. 45-49.
15. Borcova E.L., Lavrova L.Ju. / Riskorientirovannye podhody i bezopasnost' v tehnologii polutverdyh syrov. - Syrodelie i maslodelie. 2022. № 6. S. 28-29.
Published
2023-01-06
How to Cite
Paramonova, Olga Yurievna, and Ekaterina Leonidovna Bortsova. 2023. “MARKETING RESEARCH ON ALTERNATIVE CHEESE”. EurasianUnionScientists, January, 15-22. https://fizmat-tech.euroasia-science.ru/index.php/Euroasia/article/view/850.
Section
Article
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